Menu

SQUARE-MEAL

Home / SQUARE-MEAL

The goal of this project is

To offer international and American students access to affordable, authentic flavors and to build relationships between students and local international families.

Methods and Skills:

  • Competitive Analysis
  • Sketching
  • Usability Testing
  • Prototyping
  • UX/ UI Design
  • Open-ended Interviews
  • Survey Design
  • Empathy Mapping
  • Data Analysis

Collaborators:

  • Ariel Duncan
  • Amit Goel

Time Frame:

  • Two months

Connecting Students to Authentic Ethnic Food

SquareMeal is an iOS application that connects students with home cooks who deliver authentic ethnic foods to campus.





Generic placeholder image

Design Process

The design process of this project consisted of Research & Synthesis, Conceptualization, Wireframing & Designing and Usability Testing.





Generic placeholder image

Research & Synthesis

All of the research methods that we have chosen are used in the first stage of product development cycle (Strategize phase.) While interviews and surveys are used to capture what people are saying, field research and contextual design are used to capture what people are doing. Therefore, the methods that we are using complement each other. What people are saying is important because it is used to figure out their goals. On the other hand what people are actually doing is important because it allows us to understand how and why people do what they do. This also gives information about the environment that the people live in.

52% of students said that “when I want food from home,” I “ask my mom or family member for recipes,” suggesting that there is a desire to bridge the gap between a potential “ideal” way of eating and their current lifestyle.





Generic placeholder image
Generic placeholder image
Generic placeholder image

Conceptualizing

Design Requirements:

  • The solution should feel like an efficient use of their time
  • The solution should be in alignment with what the student sees as “healthy” food from home
  • The solution should provide access to eating experiences at a price that feels “average” for America
  • The solution should provide access to a variety of types of food
  • The solution should provide them access to flavors from home
  • The solution should be sensitive to the social/alone eating preferences of international students
  • The solution should be seen as supporting success at school
  • The solution should use icons as much as possible and all main functions in global English to be friendly to students not confident in their English.





Generic placeholder image
Generic placeholder image

Wireframing & Designing

The outcome of this stage include low fidelity prototypes that were used in the first round of usability testing and high fidelity prototypes that were used in the second round of usability testing.





Generic placeholder image
Generic placeholder image

Usability Testing

Two rounds of usability testing were conducted in this project. First, we used POP to capture feedback on our initial ideas. Then we utilized InVasion to user test our high fidelity design.

The following tasks were given to participants during the second round of usability testing:

  • Task 1: Choose lunch option
  • Task 2: Now you are at home screen. What do you see here? Think aloud.
  • Task 3: Let’s say you like the first option which is kung pao chicken.
  • Task 4: Learn more about the family that cooked the meal.
  • Task 5: Let’s say that you like the meal. Go ahead and order the meal.
  • Task 6: Please filter the food by choosing meals that are $8 and Chinese.
  • Task 7: Please scroll and pick out the meal that you like.
  • Task 8: Filter the food by the healthiest meal.
  • Task 9: Scroll and choose the food that you like.
  • Task 10: Go back to home screen.





Generic placeholder image
×